In the past, we have touched on the topic of fundraising several times and the benefits and challenges associated with taking on this sort of thing. The reality is that no matter what your cause, raising money for it can be intimidating. How do you ask people for money?
Acting altruistically is the main reason people start a fundraiser. But capitalizing on someone's willingness to donate to your cause can be daunting. In many cases, people don't have the same passion that you do for your cause. This can lead to frustration, and in many cases, abandonment of the project altogether. But don't be discouraged. There are ways to raise money and awareness for your organization and below are some steps to make it easier on you and your potential donors.
First, you have to make it easy on the donor. This seems like common sense but most people fail to understand that someone may not be all that enthusiastic about your cause. Making it easy for them to be a part of it makes it easy for them to feel like they made a difference with little to no effort. Remove the barriers for entry and you will find more people willing to back you.
Second, find something that either costs them nothing or gives them more than what they feel like they paid for. In a world that is inundated with charity organizations, people tend to be spread thin on giving so making them feel like they either got something of value in return or lost nothing in the process makes this easier on them.
Finally, make sure you express your gratitude for their involvement. Following up with people to thank them for their involvement and show how their contribution made a difference is key to retaining them as potential future supporters. Again, it would seem like common sense but many people neglect showing appreciation and this may cause more churn in your support than is necessary.
These simple steps can make all the difference in reaching a goal and the frustration of failure.
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